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SEO

Pierre Zarokian of Submit Express speaks at Pubcon

Pubcon , which takes place during October 5-8th in Las Vegas, is the largest gathering of search marketing professionals in North America. Its speakers represent some of the biggest brands and names in marketing, including names like Disney and Guy Kawasaki. On the subject of reputation management, veteran search marketing professional and CEO of Reputation Stars and Submit Express , Pierre Zarokian will cover how to handle negative reviews on Yelp. Yelp has become the first point of contact many consumers use when they search for local businesses. While unethical, it’s not uncommon for one business to practice negative SEO in the form of leaving poor reviews on a competitor’s website. While Yelp has done some work cracking down on this behavior, it’s also been revealed that Yelp has some unflattering practices with regards to selling ads. Those who refuse to pay say negative reviews begin to appear, sometimes in greater numbers than before.

Do you need SEO help?

Many think creating a Web site for their business is enough to make a presence on the Web. Yes it is, but …

Interesting international search and social media usage facts

Webcertain recently published some interesting international search and social media usage facts: 1. More than a quarter of the world’s online population log onto Facebook EVERY day 2. Brazil is the world’s by far most socially engaged nation 3. Yandex is the world’s fourth largest search engine, now bigger than Bing 4. Google holds a 71% share of the global search market; Baidu captures 16.5% 5. Central and Eastern Europe’s social audience set to outstrip that of North America next year 6. Incredible climb of 360 Search sees it surge above 20% market share in China 7. Twitter now has 215 million active monthly users globally; LinkedIn 184 million 8. VK attracts twice as many visitors as Facebook in Russia and crushes it in engagement. 9

How to effectively write a SEO copy

Search Engine Optimization (SEO) is rapidly gaining popularity as an effective marketing tool. There are many companies that offer SEO services and …