Search Engine Optimization (SEO) is rapidly gaining popularity as an effective marketing tool. There are many companies that offer SEO services and there are thousands of blogs and websites with millions of articles. But in order to be an effective SEO writer you need to know how to write to get the most traffic directed to your web page.
Keywords- This is the most important aspect of writing a SEO copy. First decide what keywords you are going to use. When you type a keyword in the search bar of the search engine it will search for websites that contain the keywords and the sites which mention the keyword many times will be ranked higher in the list. The main purpose is to get the article higher on the list.
Using the keyword many times does not mean that it has to be randomly used throughout the article but it should blend in naturally with the rest of the copy. An article with several repetitions of keywords but with not much substance will not make a reader Bookmark the page.
Make sure the information included in the article is accurate or else you will lose your credentials as a writer.